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Behaviour change in general practice: exploring the delivery of academic detailing in a randomised trial

Description In Australia, general practitioners see 97% of injured workers and thus play a pivotal role in directing the recovery and return to work journey for these patients. However, current practice is hampered by clinical uncertainties and system difficulties that GPs encounter in practice. A world-first national evidence-based clinical guideline on diagnosing and managing work-related mental health conditions in general practice has recently been published and is now being implemented. The Implementing work-related Mental health guidelines in general PRacticE (IMPRovE) NHMRC Partnership trial aims to implement the guideline in Australian general practice through a complex intervention involving academic detailing, resource provision and support through a digital community of practice. As a first step in this program of work, we aim to identify the current knowledge, attitudes and practices of GPs in the trial, with regards to caring for patients with work-related mental health conditions. The honours thesis will commence by undertaking a literature review of studies that describe academic detailing and educational outreach in general practice. Supported by a large team of staff, investigators and partners, the student will then move to interview GPs and Opinion Leaders in the IMPRovE trial to understand how academic detailing worked to change GP behaviour. Specifically, interviews will focus on GPs' experiences of receiving academic detailing and Opinion Leaders' experiences of delivering academic detailing in the trial. These experiences will be analysed thematically using a realist approach, to understand what aspects of academic detailing worked for whom and how.
Essential criteria: 
Minimum entry requirements can be found here:
behaviour change, implementation science, mental health, primary care, health services, guideline implementation, general practice, qualitative, trial, injury
School of Primary and Allied Health Care » General Practice
Available options 
Masters by research
Short projects
Time commitment 
Physical location 
Notting Hill
Danielle Mazza

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