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Assessing the reach of an online educational video to improve contraceptive health literacy among Australian women from rural and remote areas and socioeconomic disadvantage

The National Women’s Health Strategy 2020-2030 has identified increasing LARC uptake as a key measure of success in improving the sexual and reproductive health of Australian women. Australian women from socioeconomic disadvantage and rural and remote areas are priority populations of women as they are at a high risk of unintended pregnancy and abortion. The EXTEND PREFER online educational video intervention is designed to increase the contraceptive health literacy, and consequently the uptake of LARC among women from CALD backgrounds. Using advertising analytics from the EXTEND PREFER project, this honours study will assess the success of the intervention in reaching the targeted populations. Outcomes of this study will contribute to the overall evaluation of the EXTEND PREFER intervention and its utility for broader, continued implementation. This project sits within a program of research being undertaken by Professor Mazza in SPHERE, a NHMRC-funded Centre of Research Excellence in Sexual and Reproductive Health for Women in Primary Care. This is the first dedicated Centre to lead research that is aimed at improving the quality, safety, and capacity of primary health care services to achieve better outcomes in women’s sexual and reproductive health. Students working under SPHERE will be supported by Professor Mazza's research team, which consists of Post Docs, PhD students, academic registrars and honours students. They will also have the opportunity to be part of a large, multidisciplinary, collaborative team of investigators, which includes prominent national and international researchers and experts working in women’s health, general practice, pharmacy, nursing, epidemiology, knowledge translation, health economics, and policy development.
Essential criteria: 
Minimum entry requirements can be found here:
Contraception, unintended pregnancy, women’s health, reproductive health, rural, remote, socioeconomic disadvantage
School of Primary and Allied Health Care » General Practice
Available options 
Time commitment 
Physical location 
Notting Hill Campus
Danielle Mazza

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