Social Media Content Analysis of Reproductive Coercion Experiences

This project will explore how reproductive coercion (RC) is discussed on social media, analysing user-generated content to identify key themes and narratives. By conducting a qualitative content analysis of publicly available posts, this study will provide insights into how individuals articulate their experiences, the role of social media in shaping awareness, and the potential implications for healthcare providers and policymakers. Findings will contribute to a broader understanding of RC, highlighting lived experiences and gaps in awareness, with the goal of improving recognition, response, and support for victim-survivors. This project sits within SPHERE, an NHMRC-funded Centre of Research Excellence in Sexual and Reproductive Health for Women in Primary Care. SPHERE is led by Professor Danielle Mazza and supported by multidisciplinary students and researchers in the Department of General Practice. The successful candidate will have the opportunity to be part of this team with support from supervisors.